92 %

USE GASTRONOMIC OFFERS % IN SHOPPING CENTERS*

70 %

EXPECT MORE THAN JUST FAST FOOD CHAINS IN SHOPPING CENTERS*

A GOOD MIX

SHOPPING & GASTRONOMY

Shopping centers wouldn’t be complete without gastronomic offers, which play a crucial role in enhancing the visitor experience. Today’s customers are more focused on quality and ambience than they were a few years ago. That’s been reflected in the growth of casual dining.

L’Osteria & ECE:

A CULINARY SUCCESS STORY

In 2024, L’Osteria will be celebrating 25 years of wowing customers with its fresh Italian cuisine, laid-back atmosphere, exceptional pizzas, and superb value for money. For the past few years, those happy customers have included visitors to our centers, with the sixth L’Osteria branch in an ECE center due to open in 2025 in the Main-Taunus-Zentrum’s Food Garden.

The first one opened in late September 2018 at the Allee-Center in Magdeburg, followed by branches at the Milaneo (Stuttgart), Marstall (Ludwigsburg), and MyZeil (Frankfurt) centers. Most recently, in early February 2024, a new L’Osteria celebrated its grand opening at the Rhein-Neckar-Zentrum in Viernheim. Housed in an all-new, freestanding building, the restaurant has more than 1,000 m2 of floor space and a capacity for 233 guests inside, plus an outdoor terrace with a play area in the shape of a pizza. //

3 QUESTIONS FOR:

CLAUS HUMMEL

Vice President

Expansion, FR
L'Osteria SE

What’s your recipe for success?

L’Osteria is more than just a pizza and pasta restaurant. We strive to offer our guests a unique experience, with lavish attention to detail and quality. Our dishes are freshly prepared using high-quality ingredients in our open kitchen or “cucina.” We attach just as much importance to the decor: The interior of each restaurant is individually tailored to its location, aiming for distinctiveness rather than uniformity. Our excellent value for money and friendly service are also key factors to our success.

What makes shopping centers attractive to you?

hopping centers are very attractive to us because they are high-footfall locations where people spend a lot of time. Before, during, or after their shopping spree, visitors need nourishment – and what could fit the bill better than some delicious pizza or pasta? Our casual dining experience expands the culinary options available in shopping centers and gives guests an extra helping of dolce vita.

How is your working relationship with ECE and what plans do you have for the future?

Over the past few years, ECE has consistently proven to be a reliable partner, and my experiences have been entirely positive. We’ve worked on many projects together and would love to continue our longstanding collaboration in the future too. We’re especially interested in centers with a high footfall and diverse mix of tenants. Provided the locations in the centers are a match for our requirements, we’d be open to further expansion with ECE.