Hand in hand with many other experts from ECE Marketplaces, the architects and engineers work to continuously develop retail real estate products. In addition to cost-effectiveness calculations and technical analyses, concise storytelling and excellent functionality are key criteria that ultimately lead to greater satisfaction among customers, tenants, and center owners. There is a growing focus on mixed-use concepts in order to improve the experience aspect alongside events and promotions. The task and goal here is to find the perfect mix individually tailored to each site – all the while keeping an eye on sustainability so that cities can achieve their climate targets and we can secure or even increase the value of properties. //