CENTER OPERATIONS & MARKETING

EXCELLENCE ON-SITE

1 billion

VISITORS TO ECE CENTERS EVERY YEAR

€ 23.2 billion

RETAIL SALES GENERATED IN THE CENTERS

The ECE centers are urban marketplaces with excellent teams on-site – firmly integrated into ECE Marketplaces on the one hand, but also well connected, with direct contact to customers, tenants, and city authorities. With its own business continuity management concept, ECE is also well prepared for crisis situations. The center management teams also support cities in crisis situations and continue to develop their centers with the aim of creating social community hubs. Together with location-specific marketing measures, the centers cultivate a customer-oriented shopping experience, creating a strong center brand.

“Our center management teams are responsible for ensuring smooth, sustainable operations, maintaining cleanliness and safety, and creating memorable shopping experiences and a vibrant community.”

ULRICH SCHMITZ, DIRECTOR CENTER MANAGEMENT OPERATIONS, ECE MARKETPLACES

TRAINING AT THE HIGHEST LEVEL

ECE has devised a unique training concept for our junior employees in order to guarantee perfect on-site management. The trainee program, the program for students working alongside their studies, and the junior program for career changers provide direct access to this complex, highly responsible field of work. The solid education provided by the Center Management Academy and the practical placements in various centers give junior employees a broad overview of their chosen career, both in Germany and internationally, with intensive training and the opportunity to take on management responsibility at an early stage. //

To the job profiles

"In B2C marketing, our focus is on interlinked 360-degree communication in order to control the increasingly diverse communication channels in a cost-efficient and targeted manner. In addition, we want to drive forward the topics of relevant content and community management."

Hauke Hansen, Director Business Development, ECE Marketplaces

CENTER MARKETING

ECE relies on data-supported, professional marketing to target our customers and achieve high footfall.

MYCE-APP

App coupons, digital services like paying for parking tickets, and a digital center map are intended to help build even stronger customer bonds. Following a successful pilot phase, ECE is planning to gradually roll out the app across our centers.

CENTER NEWSLETTER

In 2023, ECE launched a new monthly center newsletter with exciting tips and information on seasonal topics as well as promotions and events. It has already been rolled out across more than 80 centers and is being continuously improved.

SOCIAL MEDIA

The centers use Instagram, Facebook and TikTok to build strong communities and increase their brand awareness.

Digital Center News Club (DCNC)

The DCNC developed by ECE enables centers to communicate digitally with customers and tenants in real time. The center management teams can independently display content and use the digital signage as a visual, multilingual system in emergencies. Over 900 steles and 1,700 displays have been in use in German ECE centers since 2024.