Perfect Match
Shopping &
Entertainment
Rhein-Neckar-Zentrum
NEW FOOD AND ENTERTAINMENT OPTIONS
The Rhein-Neckar-Zentrum in Viernheim is repositioning itself by acquiring new entertainment, sports, and restaurant tenants, who will also attract visitors from further afield. The tenants include L’Osteria, which opened a freestanding restaurant on the former parking lot of a DIY store in early 2024; the bicycle retailer B.O.C., which opened a branch at the center in April; and JUMP House and another indoor entertainment provider, which are moving into the former DIY store and are expected to open their doors in fall/ winter 2024. These attractive tenants will perfectly complement the center’s existing leisure facilities, which include the Kinopolis multiplex and a wind tunnel for indoor skydiving. The latter has attracted many visitors from the region and beyond since it opened in fall 2021, significantly exceeding the operator’s expectations.
ESG-Spotlight
As well as new charging points for electric cars and bikes, in 2024 the Rhein-Neckar-Zentrum also installed solar panels
702,000 kWh
ANNUAL ELECTRICITY YIELD
6,224 m²
OF SOLAR PANELS
323 t
ANNUAL CO₂ SAVINGS
778 kWp
OUTPUT
Data according to feasibility study
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The Playce, Berlin
Let’s Game, Game, Game!
Located in central Berlin, The Playce fuses retail and entertainment with a pioneering mix of unique, innovative stores, trendy culinary options, and international entertainment brands. For example, at the 1,100 m2 Gamestate arcade and entertainment center, visitors can experience beloved classic games and thrilling new ones. It’ll be joined by two other attractive entertainment offerings in 2024: the first European location of Mattel’s family entertainment center Mission:Play! and the boutique bowling alley Lane7.
1.100 m²
“GAMESTATE” ENTERTAINMENT CENTER
3 FRAGEN AN:
RICKI MOSS
CEO Flip Out
#1
What is your business model?
We focus on offering our visitors an entertaining family experience and unforgettable moments right from the very first minute, with more than 50 different attractions.
#2
How did the opening at Rosengårdcentret go, and what makes the center stand out?
DThe opening was a big success. In the first month alone, we welcomed 6,000 visitors to Denmark’s first Flip Out. Rosengårdcentret was the perfect choice: It’s a community hub for the whole family with an attractive tenant mix that we perfectly complement. A shopping center is also the ideal location for our customers, as they can perfectly combine a visit to our adventure park with a shopping trip and a restaurant outing. And of course we benefit from the high footfall.
#3
How is your working relationship with ECE and what are your future plans?
We have a strong, collaborative partnership. ECE supported us perfectly during the planning and preparation phase. Due to the positive response at Rosengårdcentret and our good working relationship, we’d be interested in other suitable centers as part of our European expansion and are already in talks with ECE.
Rosengårdcentret, Odense
Let’s Flip out!
Flip Out opened its first European location outside the UK at Rosengårdcentret in Odense, Denmark, in October 2023. The British company’s special indoor adventure park offers an action-packed experience with lots of different attractions – including laser tag, go-karting, and an obstacle course – across an area of 2,300 m². It’s a perfect addition to the existing mix of sectors and tenants. Flip Out is in talks with ECE about further expansion in Europe, particularly in the German market.
2,300 m²
ADVENTURE PARK WITH LASER TAG, GO-KARTING, AND MANY OTHER ATTRACTIONS IN ROSENGÅRDCENTRET
G3 Shopping Resort, Gerasdorf
Let’s get wild!
In June 2023, a new retail and experience zone opened at the G3 Shopping Resort, with 5,000 m² of space inside the center plus another 3,000 m² outside where visitors can get hands-on experience with sports and outdoor products. Facilities include a pump track for bikes, skates, and boards, a bouldering wall, a trail hiking path, bike test tracks, and motor skills and play areas for children.
8,000 m²
EXPERIENCE ZONE
* Representative, Germany wide survey of 589 shopping center visitors, conducted online in March 2024.
Restaurants aren’t the only way to enhance the sector and tenant mix in shopping centers. Leisure and entertainment facilities can serve that function too and help to significantly increase footfall – especially if they also attract customers from further afield, like at the Rhein-Neckar-Zentrum in Viernheim. Generally speaking, people do leisure activities in groups (as a whole family, for instance, or with their friends), which the shopping center as a whole stands to benefit from.
One in two people
THINK ENTERTAINMENT FACILITIES MAKE A GOOD ADDITION TO SHOPPING CENTERS*
+16 %
INCREASE IN SPACE USED FOR LEISURE AND ENTERTAINMENT AT ECE CENTERS IN GERMANY OVER THE LAST FIVE YEARS